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Why is GIS important to businesses?

Updated: Nov 28, 2022

To understand the functionalities of GIS and how to apply geospatial analysis to your business, you don’t need to have a degree in GIS. Daily, each one of us asks spatial questions such as where is my favorite pizza place? Or how long does it take me to get to the airport tomorrow at 4:00 am?

User-friendly GIS software exists to help you answer these questions, but when it comes down to your business, you want something more than just your normal user-friendly interface.

What experts mean by this, is that (for example) you can try to find a location for your next franchise or first local store, but without a GIS Expert, you will be guessing if the community around that certain facility likes to buy your product, or if people usually require your services in that area.

Best-case scenario you do decent in this new facility that you found on your own, but you will never know the potential that you could’ve had in a different location. In a world of technology, having the best possible location for your business will make a notable difference in your business performance. This is only one example of the many applications of GIS in business. Don’t let the decision of not making an informed decision lead you to a less profitable market. Is never too late to take action and use GIS to your advantage. If you are interested in GIS but don’t know where to start or how to apply GIS to your project, don’t hesitate to contact us and we will provide you with the best expertise in GIS services, using location information in a way that we can all win.

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